About Us

Who Are We?

The Wildlife Focus is a passionate collective dedicated to the preservation and celebration of our planet’s rich biodiversity. Founded by Erfan Firouzi, a renowned Youth, young naturalist and biodiversity advocate, our mission is to educate, inspire, and mobilize individuals and communities to take action for REWILDING the planet. 

We believe in the power of knowledge and storytelling to drive change, and we leverage our expertise to create impactful educational resources, engaging content, and community-driven conservation initiatives.

Our initiatives range from scientific research and field studies to public speaking engagements, workshops, and interactive events designed to raise awareness and foster a deeper connection between people and nature.

Through our website, we aim to provide a hub of information, resources, and inspiration for anyone interested in wildlife conservation. Whether you’re a seasoned environmentalist or just beginning your journey,

Established in 2018

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A LETTER FROM THE FOUNDER

Dear Friends,

I have dedicated nearly a decade to the fields of scientific research and biodiversity advocacy, beginning this journey at the tender age of 10. My work includes conducting extensive research on biodiversity and publishing my book, “The Year Earth Changed.” In my spare time, I’ve been a passionate Biodiversity Researcher and storyteller, always seeking to merge my love for nature with my commitment to education and conservation.

The Wildlife Focus recognizes that young people have more than just a voice; they have the power to effect real change. My goal was to provide a platform where young people could leverage their power and passion for the planet.

This belief stems from a personal experience in 2023 in COP28, when I witnessed the profound impact young people can have. 

Since launching The Wildlife Focus and meeting the impressive, diverse, and passionate young people, I have been inspired every day. It is my hope that through our conservation projects and educational campaigns, every young person will feel the same level of empowerment. I believe that young people, if given the platform, can save the world, and I believe that The Wildlife Focus can be that platform.

Together, we can make a difference. Thank you for joining us on this journey.

Sincerely,

Erfan Firouzi

Founder & Executive Director

Mission

At The Wildlife Focus, our mission is to empower and inspire the next generation of environmental stewards by promoting biodiversity conservation, environmental education, and youth-led initiatives. We aim to create a global platform where young people can harness their passion, creativity, and power to protect and restore the natural world. Through storytelling, scientific research, and community engagement, we strive to raise awareness about the importance of biodiversity and foster a deeper connection between people and nature.

Vision

We envision a world where young people are at the forefront of environmental conservation, leading efforts to combat climate change and biodiversity loss. Our goal is to create a network of informed, passionate, and empowered youth who are actively involved in preserving the planet for future generations. By providing the tools, resources, and platform for youth to engage in meaningful conservation work, we aspire to make a lasting impact on the health and resilience of ecosystems worldwide.

" In the intricate tapestry of life on Earth, each species we save is a thread that we weave into a vibrant and resilient future for all. Biodiversity is not just a concept; it's the symphony of existence, and our actions today compose the harmonious melody of tomorrow's world. "

Founder 

" Understanding the intricacies of nature is not just a passion, but a commitment to safeguarding our planet for future generations. Every step we take in research and conservation brings us closer to a sustainable future. Together, we can make a significant impact on the world. "

Co-Founder